While working at Goodlines Studio, we identified a gap in Kikkerland’s market: products for younger audiences 3+. In partnership with Kikkerland, we created a new brand specifically designed for this playful age group — and thus, Kidoki was born. Now, three years later, Kidoki is thriving in the toy market, continuing to bring joy and creativity to children.
Every project begins with a carefully crafted style guide, establishing the visual foundation for the brand. From there, I develop a cohesive set of assets that are applied consistently across all touchpoints, including product design, packaging, and overall branding.
"For me, packaging design is just as important as the product itself — it tells the narrative of what’s inside. This packaging solution for the Hungry Animal Bouncy Balls does exactly that, capturing the playful spirit of the product while standing out on the shelf and drawing attention to its fun and vibrant personality."
I loved working on the illustrations for this project. Designing a playful deck of cards and reimagining the suits to engage younger children was a creative dream come true.
I loved designing these teeny tiny story reels! The illustrations were shrunk down to just 3mm — can you believe it?
Art directing the lifestyle photography was great, seeing kids enjoy the products as much as we enjoyed designing them was really lovely.