
Pretty Useful Tools Spring / Summer
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PRODUCT RANGE
All products in the range were designed to be used on the go.

Pretty Useful Tools / Free Style
Embrace self expression and playful and bold creativity with designs that celebrate imagination and positivity.

Brand Focus
Each project begins by researching the target audience and their core key values. This ground work is fundamental to creating a strong and successful brand.

BEHIND THE SCENES / PRINT
Each individual stroke used on the prints were hand painted. Then manipulated into repeat patterns ready for production.

PRETTY USEFUL PRODUCTS
Seeing the prints applied to product and turned into something real is always such a joy.

PACKAGING
Simple, clean and informative packaging with illustrations and icons.